Mastering Real Estate Copywriting
Writing a listing description is an art. You have limited space to convey the value of a property. Our generator uses proven real estate copywriting formulas to ensure you hit the right emotional notes.
Dos and Don'ts of Listing Copy
DO: Be Specific
Instead of "updated kitchen", say "Chef's kitchen with 6-burner Wolf range and quartz island." Specifics build value.
DON'T: Use All Caps
IT LOOKS LIKE YOU ARE SHOUTING. It is hard to read and unprofessional. Use standard sentence case.
Sell the Neighborhood
Remember, you are selling the location too. Mention proximity to:
- Top-rated schools
- Parks and trails
- Commuter trains or highways
- Trendy coffee shops and restaurants
