How to Write Listing Descriptions That Sell
The photos get them to click, but the description gets them to schedule a showing. A great property description paints a lifestyle picture that allows the buyer to imagine themselves living in the home.
The A.I.D.A. Formula for Listings
- Attention: Start with a headline hook. "Stunning Sunset Views" or "Heart of Downtown."
- Interest: Highlight the unique features (Chef's kitchen, heated floors, oversized lot).
- Desire: Create emotional connection. "Imagine sipping coffee on your private balcony..."
- Action: Tell them what to do. "Schedule your private tour today."
Keywords for SEO
Don't forget that portals like Zillow and Redfin use keywords to filter homes. Always include specific terms if they apply:
- "Hardwood floors"
- "Granite countertops"
- "Open concept"
- "Fenced backyard"
